The Department
CAA Brand Consulting is the entertainment & sports marketing agency within CAA. Our mission is to drive cultural brand relevance for our clients by tapping into CAA’s connectivity to pop culture. Leveraging our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms, we provide a range of strategic and marketing consulting services to corporate clients around their entertainment & sports strategies.
The Role
The Social Media Strategist will play a leadership role in driving the social media and paid social strategy for one of our Brand Consulting clients in the pharma space. The position will develop and lead the overall strategic vision for the brand(s), identify and recommend key partners to fulfill client objectives, lead negotiations and activations to bring partnership to life.
Responsibilities
Develop and deliver overarching strategic vision based on client’s business and brand objectives
Develop and deliver compelling written and verbal communications
Lead overall social media planning of campaigns, working with internal account team and external agencies
Develop integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
Lead day-to-day social media account team
Manage and lead overall direct client relationship
Work with CAA Data & Analytics team to develop KPIs and measurement criteria across social media and paid social campaigns
Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
Develop relationships across CAA to find and promote new opportunities to client
Manage and train junior staff members
Help grow CAA Brand Consulting network and visibility in healthcare space by attending conferences and functions
Qualifications
Bachelor’s Degree or equivalent experience
At least 7+ years’ experience in agency environment
At least 3+ years’ experience with clients in pharma space, specifically targeting HCPs
Familiarity with HCP social platforms like Doximity, Sermo and Figure 1
Experience with DAM providers like Veeva
Established relationships in healthcare space
Short Form Copywriting experience
Best-in-class client servicing and relationship building
Strong negotiation skills
Exceptional verbal and written communication skills
Ability to “think on one’s feet” in a fast-paced, agency environment
Solution-oriented
Ability to travel extensively and attend work events outside normal business hours on an as needed basis
Please submit resume and work samples/portfolio.
CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.