About 100 Thieves
100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew "Nadeshot" Haag. 100 Thieves has leading esports teams competing in League of Legends, Fortnite, Call of Duty, Valorant, and Apex Legends. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the Cash App Compound, which is a 15,000 sq ft esports facility and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB and 2HYPE.
About The Role
100 Thieves is seeking a passionate and experienced Director of Brand Partnership Marketing to join our team. This individual will be critical for driving our brand partnerships programs with best-in-class strategy, ideas and execution. The Director of Brand Partnership Marketing will be our cross organizational puzzle solver and brand leader orchestrating our story across experiential and digital mediums, to bring unforgettable 100 Thieves moments to our fans.
Requirements
- 7+ years of partnership marketing, brand marketing or product marketing experience
- 3+ years of experience driving brand partnership activations
- Experience working with in-agency or client/sales/agency experiences
- Experience crafting and executing end-to-end cross functional, multichannel marketing campaigns
- Experience creating digitally resonant activations for an online-first fan base
- Experience in managing and developing a team, leading cross functional initiatives and partnering with talent management
- Experience developing and leading communication plans & messaging roll outs
- Skilled in prioritizing multiple, complex, concurrent projects
- Self-sufficient and entrepreneurial individual who can work independently and scale a business in line with 100 Thieves’ vision and goals
- Knowledge of the ever-changing entertainment, gaming audience and apparel landscape in order for us to stay ahead of major events and trends is a plus
Responsibilities
- Develop our year-long partnership marketing strategy and lead our go-to-market brand activation planning and execution
- Develop holistic marketing plans to support our existing and future brand partnerships portfolio
- Lead deep marketing integration and ideation for our partnered teams to craft bespoke experiences that reach our partner brands and brand goals
- Work cross functionally with content, partnership and talent to ideate innovative ways to integrate our partners into existing content throughout the flight to help reach our enterprise goals
- Manage external agencies and create and manage all event-related content working with digital agencies, creative, and internal partners
- Stay up to date on experiential activations within gaming, traditional sports, lifestyle brands; monitor competitors for learnings, insights and best practices
- Establish KPIs and objectives to ensure partnership program success and development
Why You’ll Love 100 Thieves
- You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
- You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
- You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream
- We offer an incredible benefits package including 100% company paid medical/dental/vision insurance for you and your family, unlimited paid time off including three seasonal breaks, paid FMLA and Parental Leave, and free gear from each drop
100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.
