Fanatics is building the leading global digital sports platform to ignite and harness the passions of fans, and maximize the presence and reach for hundreds of partners globally. Leveraging these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as the global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings across the sports ecosystem.  

 

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Trading Cards, a transformative company that is building a new model for the hobby and giving collectors an end-to-end trading cards experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Additional ventures that will build out Fanatics’ footprint across the broader digital sports landscape will be rolled out soon. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs. 

 

As a market leader with more than 8,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

 

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.   

 

Fanatics Trading Cards is a new company working at the intersection of trading cards and technology. Backed by some of the best investors, sports properties and operators in the world, we are integrating with Fanatics’ global digital sports platform – which includes 900 sports relationships and more than 81 million reachable fans - to reimagine the trading card business for the 21st century.

 

 

We’re hiring a cutting edge Social Media Influencer Manager who is passionate about pop culture to play a significant role in launching our brand on social platforms and drive an expansive following.

Responsibilities

• Lead strategic business plan and build out social strategy for FTC platforms 
• Day-to-day platform management, which includes creating, writing, and publishing posts across all social media platforms (YouTube, TikTok, Meta/FB, Instagram, Twitter, Snap, etc.)
• Create and manage social calendar; keeping social calendars up to date
• Community management, engaging with Fanatics Trading Cards’ passionate fans & followers 
• Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
• Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)
• Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Fanatics Trading Cards
• Social content management: create efficient social content management system and act as the central point of contact for social content to flow through
• On the ground executor for product launches, campaigns, and any posting requirements
• Build engaging content based on what’s buzzing/trending
• Use social tools to monitor online trends and bring Fanatics Trading Cards into relevant online conversations around events or hashtags
• Ideate social concepts and bring them through to completion
• Coordinate creative and calendars with internal and any external licensing partners
• Analyze performance of all social handles/presence and craft reporting strategy

Qualifications

• 7+ years of experience leading multiple social channels
• Nuanced understanding of each platform and how to optimize copy and content across these platforms
• Adept with using social content management systems and standard methodologies
• Experience creating social assets and editing with Photoshop or other creative programs 
• Ability to set long-term strategy, clear goals, and KPIs
• Ability to manage multiple projects simultaneously and prioritize demand
• Experienced with trend tracking and staying on top of all the major news and updates in the entertainment and spots media space 
• Ability to thrive is fast paced, ambiguous startup environment
• Existing relationships with influencers and creators in the sports media, entertainment and/or trading cards space a huge plus

 

 

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

 

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.