YOUR MISSION
- This position supports the COBRA PUMA GOLF brand located in Carlsbad, CA.
- Continuously maximize growth through performance analysis, A/B and multivariate campaign testing.
- Shape and define customer target segments and audiences to increase growth and conversion.
- Management of all search marketing (SEO/CPC/Google Shopping) as well as display campaigns to optimize new customer acquisition while balancing ROAS and sales targets.
- Hands-on management of all paid social campaigns to achieve sales and KPI targets.
- Lead budget forecasting and tracking for all acquisition marketing channels.
- Launch retargeting and reengagement campaigns focused on churned users.
- Provide robust campaign reporting and analysis, and turn learnings into recommendations and actionable insights.
- Frequently test new marketing channels, merchandising features, and other business opportunities to improve the customer experience and grow revenue.
- Evaluate new media opportunities, technologies and platforms to enhance the execution of marketing initiatives and ROI.
- Collaborate with the in-house marketing team to drive creative development and execution of compelling campaigns and innovative assets tailored to each channel.
- Serve as the strategist for all Amazon Marketing and act as the primary liaison with the company’s Amazon sales management team. Deliver strong growth on Amazon by executing efficiently in all areas, including content, advertising, and operational excellence.