Description

Callaway Golf Company is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

JOB OVERVIEW

Oversees tactical planning, development, coordination, and implementation of marketing and communication programs for product launches and go-to-market execution.  Works in conjunction with Marketing Directors to ensure timely delivery of critical project milestones as well as preparing and presenting plans and updates. Collaborates with cross-functional marketing team to develop marketing programs designed to create demand and brand awareness, as well as maximize market penetration and sell-through. Ensures that all marketing functions are working in concert on product rollouts, tour activation, key moments on the golf calendar, group-wide initiatives & priorities, and other opportunities that maximize brand exposure and equity.  Supports the development of above-the-line advertising campaigns & assets, and the planning and execution of media activation.

ROLES AND RESPONSIBILITIES

• Responsible for facilitating the development and delivery of go-to-market initiatives in assigned areas, including the ideation, formulation, prioritization, tracking, and enactment of plans for product / campaign launches across all marketing functions
• Identify and socialize key brand / company moments on the golf calendar, then facilitate approval / prioritization of ideas and activations, followed by driving team buy-in and activity to bring initiatives to life
• Develop excellent inter-and-intra department relationships, creating strong communication between functions to ensure awareness and cohesive participation across the department
• Inherit, enhance, and identify select brand partnerships with internal (ex: HR, Sales) & external parties (ex: Video Game Manufacturers, Charitable Organizations) to build brand equity via cross-functional activation of these opportunities
• Assist in evaluating new media/advertising opportunities, activating media buys and partnerships, and facilitating the development of advertising campaigns and assets
• Serve as key point of contact for Global Marketing Teams; communicating plans, identifying risks / opportunities, and delivering updates & assets to regional Marketing counterparts globally.

TECHNICAL COMPETENCIES (Knowledge, Skills and Abilities)

• Excellent understanding of marketing for sporting goods
• Strong interpersonal and communications skills
• Demonstrate excellent teamwork and drive for results
• Experienced and comfortable developing and delivering presentations
• Ability to originate and foster creative process from ideation to implementation
• Understanding of advertising evaluation & development process and media/partner activation
• Project management expertise
• Strong leadership capabilities
• Ability to manage detailed project plans with accuracy.
• Ability to accomplish results through others
• Ability to prioritize and multi-task in a fast-paced environment.
• Self-motivated and enthusiastic team player.
• Knowledge of golf business
• Working knowledge of office software products (MS Windows, Word, Excel, PowerPoint)
• Knowledge of Adobe Creative Suite a plus

EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent required.
• Minimum 5 years of experience in marketing/communications or related experience preferred
• Golf/sporting goods industry knowledge preferred

Callaway Golf is an Equal Opportunity Employer.